I think you'll be interested in my guest post for October Unprocessed, which is up on Eating Rules today.
The post talks about the process I've gone through in the past few months developing Not Ketchup, my new line of condiments that will be on store shelves in southern California soon and then (I hope!) around the country.
It also includes a recipe for a homemade, completely unprocessed version of my Cherry Chipotle "Not Ketchup" - which, as you'll see when you read the post, varies slightly from the formulation that eventually ended up in stores.
Read the post: Cherry Chipotle "Not Ketchup" on Eating Rules
