Saturday, October 15, 2016

Big changes at Not Ketchup, my condiment business

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Erika Kerekes of Not Ketchup

Click here to support my crowdfunding campaign on PieShell - keep reading for details...

Many of you know that I am not great at asking for help. But today, I'm asking.

Not Ketchup, my line of all-natural sauces, is about to undergo a huge change.

By the end of the year, all five flavors of Not Ketchup will be made with zero added sugar.

And every new product I create going forward will be made the same way: sweetened with fruit and nothing else. No added sugar, no artificial or non-nutritive sweeteners. Sweetened by nature.

Why am I taking my business in this direction? It's simple: My health changed, so my life changed. And now my business is changing.

Which is why I need your help.

Diabetes: My wake-up call

In August 2015, shortly after the family photo above was taken, I was diagnosed with type 2 diabetes. I had been ignoring the warning signs for years, so when the actual call came from my doctor, I wasn't surprised.

But I was angry with myself. And determined to do something about it.

After only a few months of eliminating added sugar, careful low-carb eating and regular exercise, my blood sugar numbers were normal again. My diabetes is controlled, but it's never going to be gone. I'm going to have to eat mindfully for the rest of my life.

So long, sugar

I realized quickly that I am not the only person trying to cut down on or eliminate added sugar. While many people (including me) love my original Not Ketchup sauces, they do contain added sugar. And it's time for that to change.

Two of my Not Ketchup sauces are already made without added sugar (Tangerine Hatch Chile and Cherry Chipotle), and they are by far my most popular products on Amazon. Over the next few months I'll be adjusting the recipes for the rest of my Not Ketchup sauces, making test batches, redesigning and reprinting labels, and producing my first cases of the new *no added sugar* Smoky Date, Blueberry White Pepper and Spiced Fig Not Ketchup sauces. Everyone who's tasted the new recipes says they're even better than the originals, and I agree. I'm also working on additional flavors made without added sugar that I know you're going to love.

Please support my campaign

I'm running a crowdfunding campaign on PieShell to help me take Not Ketchup in this new, healthier direction, and I'm asking for your support. Any contribution helps, even if it's only $1. Rewards start at $30 and will be shipped in time for holiday gifting - wouldn't it be great to give your health-conscious friends and family delicious, unique, Paleo-friendly Not Ketchup sauces made without any added sugar?

And to those of you who have already contributed, thank you. Your support means the world to me.

Click here to help me bring my new, healthier Not Ketchup sauces to kitchens around America.


Judith Stephens said...

As long as someone is obese, they'll be diabetic either with or without knowing it. It's not just "added sugars" that cause diabetes at all so a condiment can be high sugar just from the ingredients like tomatoes is ALSO high in sugars/carbs. It is the high carb, high starch diet that most people eat and being obese or morbidly obese. In order to get rid of diabetes, and it CAN be done because Dr. Roy Taylor in England, Dr. Richard K Bernstein and Dr. William Davis do it routinely, you have to REALLY cut the carbs and never eat starchy veggies again. I know, I've lost 90 pounds, never eat anything with wheat, cereals, grains, rice of any color, starchy veggies like sweet potatoes and regular potatoes of any color and now I no longer have diabetes either. Took me 3.5 years of eating this way and now it is my regular diet. I never was interested in your sauces because they are still too high in carbs for a condiment period. But that's just my value scale.

Erika Kerekes said...

@Judith I'm not going to argue the science with you, but I know many obese people in my own family who are neither diabetic nor prediabetic. And yes, my sauces, even the no-added-sugar ones, do still have some naturally occurring sugars from the fruits. They are not sugar-free, but they are much lower in total sugar than traditional condiments. Not for everyone!

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