Tuesday, February 18, 2014

Not Ketchup on #KitchenParty: How to start a food business

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If you've ever thought about bottling your grandmother's secret recipe spaghetti sauce or selling your famous brownies to stores, you'll want to watch this video.

A few weeks ago I was a guest on BakeSpace.com's #KitchenParty show, where I talked in detail about the process I went through to develop Not Ketchup, my new line of gourmet sauces.

Be forewarned: The video is long and covers a lot of business-side stuff. One thing I've learned over the last few months is that creating the recipes is the manageable part of starting a business like Not Ketchup. It's the other stuff that will drive you up a wall. I'm talking trademarks, logo design, labels, sourcing industrial ingredients, finding vendors, pricing, distribution. It's all possible but requires tremendous attention to detail - not always my strong suit, but I'm learning.

[Click below to watch]


Penny said...

Fantastic interview Erika. Lots of insight! Would love to order a case to have with our upcoming Open Farm luncheon event. Grilled sausages with Not Ketchup. How about a Not Mustard?

Erika Kerekes said...

Aw thanks Penny! Sausages and Not Ketchup go very well together indeed - we have paired Not Ketchup with every single variety of house-made sausages from Bob's Market in Santa Monica (one of the first stores to carry Not Ketchup) and they are all DELICIOUS. When is this Open Farm luncheon? Invite me and I just might come up and deliver your case of Not Ketchup myself... :)

Sippity Sup said...

I can't even spell bizness. Oh wait I think I just did! XOGREG

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